Food packaging boxes are essential for product sales and protection. In the packaging industry, we don't have to make either-or decisions. Instead, the packaging box needs to integrate multiple advantages and functions into one. We need to consider the following 4 tips when customizing the box.
1. Build a brand image
Have you ever wondered how big brands like Starbucks or Haagen-Dazs develop their loyal customer base? They build trust with their consumer base by continuously communicating their values and message to customers through their products, services and packaging.
Even if your packaging looks attractive, if your packaging does not match your business values or reinforce your brand image, your product will not be noticed. Think of packaging as the personality of your product. Your box must be able to connect with consumers to buy your product. Once you have a clear idea of your brand identity, you can start designing packaging for your products based on your company's goals and values.
2. Focus on appeal and functionality
When a customer walks through the aisle of the grocery store, the product has only a few seconds to convince them to buy your product. Therefore, you also need to tell customers what your brand is and what products you sell in a very short period of time. Packaging functionality is also as important as attractiveness as the product must be protected to be delivered to the customer without any damage or contamination. Excellent packaging structure can not only provide maximum protection, but also reduce transportation and warehouse storage costs.
3. Packaging materials
There are countless ways to package food, but here are a few things to consider when choosing packaging materials and construction. When designing packaging, you need to consider which material is most suitable for your product. For food packaging boxes, it is very important to pay attention to the environmental protection of materials. If too many chemicals are used, harmful gases will be volatilized, which will affect food safety.
4. Communicate important information
Your packaging must convey relevant and accurate brand or product information so customers know exactly what the product is formulated to do and what it contains. For food packaging boxes, we need to label in the packaging box: brand logo, product advantages, allergens, nutritional ingredients, shelf life, etc.
Packaging boxes are an important part of food. Brands not only need to establish brand image and convey important brand information through packaging boxes, but also need to consider the attractiveness and functionality of food packaging boxes.
We have been engaged in the printing and packaging industry for more than 10 years, and have more than 10 years of customization experience. The types of boxes we can make are:Magnetic Folding Gift Box, Flip Top Gift Box, Lid and Base Gift Box , Special Shape Gift Box, Drawer Type Gift Box, Paper Tube &r Cans/Round Box, Tuck End Paper Box, Paper Bag, Wood Box, Corrugated Box,etc. Want to know more, please contact us: https://www. reyoungpack.com/contact-us/
Post time: 2023-07-10 09:09:34
