Tea is one of the very traditional food cultures in China, and now it is also one of the three major beverages in the world. There are many tea brands in the market, but there is no uniform style for the design of tea packaging boxes. However, different brands have the same goal when designing packaging boxes, the purpose is to convey a good brand reputation for the brand and increase product sales. Therefore, when customizing a box, brands need to ensure that every part of the package works well together.
Although the packaging box is probably the most inconspicuous compared to tea, and it is also the last custom that brands consider, but it can make your product stand out in the market. In retail stores, there are hundreds of different brands of tea competing with each other, so the packaging box must always stand out in the retail store to attract users’ attention. So, what are the design rules for tea packaging boxes?
The tea packaging box needs to ensure the safety of the product and add value to the product. It also needs to attract the interest of customers and tell a brand story for it. The basic rules of excellent tea packaging design should include:
1) Correct brand information – such as: Logo, color, design style, etc. Because the vast majority of customers identify a brand based on the logo and color scheme of the box. Therefore, it is very important to highlight the brand logo in the tea packaging box.
2) Clearly define the product – although there is no uniform style in the design of tea packaging boxes, it is necessary to clearly define what your product is in the packaging box when designing. It’s great to use text or illustrations to define your product.
3) Reflect the real information – the product packaging should truly reflect the product and brand information. If there is no product and brand information in the box, it will be considered as a three-no product. False information can easily affect the brand image in consumers’ minds.
4) Advantages of the product – In the market, the competition for tea is very fierce, and it is far from enough to attract users’ attention only through the design of the packaging box. The benefits of your branded product should be clearly displayed in the box.
5) Protecting the product – no matter how good the product is, it will lose its original value if it is not well protected. Tea is fragile and needs to be moisture-proof. Therefore, the design of tea packaging boxes not only needs to consider the extrusion resistance of the packaging box, but also its waterproof and moisture-proof effect.
Of course, tea packaging boxes can also help you sell products in other ways, but this is the basic element of tea packaging design. Designing tea packaging boxes based on the above elements can better convey your brand reputation and increase product sales.
We have been engaged in the packaging and printing industry for more than ten years. We have rich experience and have been recognized by many friends at home and abroad. The types of packaging boxes we produce include: Magnetic Folding Gift Box; Flip Top Gift Box; Lid and Base Gift Box; Drawer Type Gift Box; Special Shape Gift Box; Tuck End Paper Box; Paper Tube & Cans/Round Box; Corrugated Box, etc.
If you want to know more, visit our website: https://www.reyoungpack.com/ or contact us: https://www.reyoungpack.com/contact-us/.
Post time: Feb-01-2023
Post time: 2023-04-27 11:26:48
